CINCINNATI — The Kroger Co. and Procter & Gamble have partnered to support the USO.
The “Honoring Our Heroes” campaign includes a website, honoringourheroes.com; Web application; and $250,000 donation to the USO, which provides programs, services and entertainment to the troops.
Honoring Our Heroes kicked off with a P&G sales promotion through which customers received $5 instantly at checkout when they purchased 10 participating items.
Kroger and P&G have also created a digital opportunity to virtually "shake the hand of a hero" — the proper gesture to use with U.S. troops in uniform to thank them for their service to our country.
The first 50,000 people to utilize the Web application, available at honoringourheroes.com, will receive a special offer on Tide, Downy, Gillette and several other P&G brands.
