CINCINNATI — Kroger has relaunched its 10-year-old Comforts-brand baby care line with a strong emphasis on quality and value. All items in the line — which includes diapers, wipes and formula — are now identified by a yellow firefly logo prominently featured on all packaging. “We wanted to give the line a fresh look for customers and emphasize the quality and value the line offers shoppers — all at a good price,” Kroger spokeswoman Meghan Glynn told SN. Kroger details the line in a special ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.