CINCINNATI — Kroger Co. is reportedly expanding its Mirra natural beauty line launched late last year. Kroger is said to support the line with national inserts and coupons this fall, according to reports. Kroger could not be reached for further comment. The line was formulated to satisfy three different needs — daily routine and personal care, renew, and inspire. The Mirra beauty line, which first comprised about 30-40 SKUs of shampoos and conditioners, body care and facial skin care as ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.