CINCINNATI — The Kroger Co. here has selected Oracle’s Agile Product Lifecycle Management (PLM) for Process to integrate and streamline all aspects of product development, including managing specifications, suppliers, formulations, packaging and labeling, compliance, and quality.
The system is designed to shorten cycle times, increase sales and reduce risks associated with innovating new products.
Kroger is implementing the Oracle systems as part of a strategic initiative called “the Customer 1st mission” in which the company is transforming business operations to improve the customer experience and deliver the highest quality products and services.
“After a comprehensive analysis, we selected Oracle as the solution to help Kroger continue to provide our customers with the highest-quality corporate-brand food and beverage products available in the market,” said Payton Pruett, vice president of corporate food technology for Kroger, in a statement.
