CINCINNATI — The Kroger Co. here, in partnership with Kellogg, Kraft and other suppliers, has committed $3 million in donations for local breast cancer initiatives to support National Breast Cancer Awareness Month in October. The two-week sales promotion, currently running in Kroger stores, includes hundreds of items storewide. Many feature exclusive, specially marked pink packaging that features 38 Kroger employees who are breast cancer survivors. “When I was diagnosed with breast cancer, I was a busy mom juggling work and home life with my husband and four sons,” says Jo Ford, a 30-year Kroger associate in Columbus, Ohio. “Now my mission is to spread the word to women to get their annual mammograms.” Other stories are posted on www.sharingcourage.com, a new Kroger website dedicated to raising breast cancer awareness. “It is an honor to have so many of our courageous associates featured on products to share their personal journeys as breast cancer survivors,” Kroger chairman and chief executive officer David Dillon said in a statement. Featured products include Kroger’s private-label products, including Private Selection. Along with Kellogg and Kraft, participating brands include Pepsi, Campbell’s, Betty Crocker, Pillsbury labels, Procter & Gamble and Dreyer’s Ice Cream.
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