NEW YORK — Wal-Mart’s aggressive new price campaign has it behaving more like a promotional supermarket and less like an everyday discounter, at least according to the estimation of one competitor.
“We watch Wal-Mart as closely as we watch anybody, if not more because they’re so big,” Michael Schlotman, chief financial officer of Kroger Co., Cincinnati, said at the Barclays Capital Retail and Restaurant Conference here Thursday. “They continue to be promotional. Their rollback activity is actually more like a traditional competitor than they’ve ever been, because they’re going in and out of rollbacks more regularly.”
Schlotman’s remarks came in response to a question during a presentation. He said that despite the pricing activity from Bentonville, Ark.-based Wal-Mart, the competitive environment where Kroger does business is no stronger than it was late last year.
Read More of Today's Headlines
