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Loblaw Launches Recipe App

BRAMPTON, Ontario — Loblaw Cos. Here on Tuesday announced that its President's Choice Recipe Box App is now available on the App Store for iPad. The app includes more than 700 recipes, complete with photos, easy-to-follow instructions and videos.

BRAMPTON, Ontario — Loblaw Cos. Here on Tuesday announced that its President's Choice Recipe Box App is now available on the App Store for iPad. The app includes more than 700 recipes, complete with photos, easy-to-follow instructions and videos.

"The President's Choice Recipe Box App brings to life our extensive collection of recipes in an easy-to-use, highly interactive format specifically designed for iPad," Allan Lindsay, vice-president marketing, Loblaw, said in a statement. "The app makes it simple for busy families to create inspired and tasty meals with ingredients found at local Loblaw banner stores."

The app, developed in partnership with Intelliware Development, Toronto, is available free from the App Store on iPad or the iTunes store.

TAGS: Marketing