TORONTO — Loblaw Cos. here said it is re-launching more than 2,600 products under its No Name private brand using style and graphics that recall its original 1978 packaging. The bright yellow and black labels allow shoppers to “quickly and easily identify the most cost-effective product selection on the shelf” and signal a “a move back to the future where simplicity rules,” according to Loblaw. About 300 products are currently available in the re-launched packaging with the entire line ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.