WINSTON-SALEM, N.C. — Lowes Foods’ new “e-Offers” digital coupon program is increasing exposure of its private labels.
Along with featuring savings on national brands, the program includes coupons for more than a half-dozen private-label items. The private-label offers are prominently promoted at www.lowesfoods.com/instasave.
Private-label savings include $1 off Lowes Foods brand 16-ounce plastic cups, 100 count; $2 off Lowes Foods brand 2X laundry detergent, 100 ounces; and $1 off Lowes Foods foam plates, 100 count.
E-Offers is a Web-based program that allows customers to download offers to their Lowes Foods Rewards card. Customers can go online and select discount offers before they go shopping. These offers are automatically subtracted from the customer’s next order when the product is purchased.
E-Offers are powered by InstaSave, Charlotte, a provider of consumer-targeted manufacturer discount promotions and electronic offers linked to store loyalty cards.
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