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Lowes Launches Savvy Shoppers Program

WINSTON-SALEM, N.C.— Lowes Food Stores has launched Savvy Shoppers, a five-person team of employees and consumers charged with helping shoppers make the most of their food-shopping experience.

WINSTON-SALEM, N.C. — Lowes Food Stores has launched Savvy Shoppers, a five-person team of employees and consumers charged with helping shoppers make the most of their food-shopping experience.

“We can all use a little help when it comes to saving time and money,” Lowes states in promotional materials. “That is why Lowes Foods has created a team of savvy shoppers.”

The “Savvy Shopper” team writes blogs, provides recipe suggestions, money saving ideas and suggestions of other websites to visit.

Members include Terri Bennett, a green-living personality appears in Lowes” Do you Part” weekly videos; Amal Wood, a stay-at-home mom of two daughters; and Billy Parisi, a chef.

The savvy shopper website is http://www.lowesfoods.com/index.cfm/community/savvy-shopper/

TAGS: Marketing