NEW YORK — Though still a small part of the e-commerce market, mobile commerce sales are on a steep upward trajectory, thanks in part to increasing adoption of smartphones and rising mobile internet usage, according to a new forecast by eMarketer here.
Mobile commerce sales will reach $6.7 billion this year in the US, a 91.4% increase over 2010, said eMarketer, adding that next year sales will rise another 73.1% to $11.6 billion.
"Mobile commerce is growing at a fast clip—and it's acting as an engine of overall ecommerce growth, by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store," said eMarketer principal analyst Jeffrey Grau, in a statement.
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