SEATTLE — More than four out of five (81%) food dollars are spent on foods prepared at home, show the findings of Allrecipe’s 2009 Shopping Behaviors Survey.
On April 3, visitors to Allrecipe.com were invited to take the poll. These shoppers are paying greater attention to planning purchases ahead of time, 84% said that three of four cart items are decided on before entering the store, and 76% prepared shopping lists.
Consumers are also managing costs by freezing food (52%), buying in bulk (49%), using more coupons (46%) and shopping at several stores for the best price (40%). Product substitution is another strategy.
More than two in five respondents (43%) purchased frozen or canned fruits/vegetables instead of fresh, while 38% applied the same strategy to frozen meats or seafood.
Although four out of five participants feel that national-brand products are higher quality than store brands, many report purchasing more private labels this year than last, with the greatest crossover taking place in the baking supplies, canned goods and cereal categories. Consumers are remaining more brand-loyal when it comes to soda, snacks and chips, and personal care products.
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