INDIANAPOLIS — Marsh Supermarkets here on Thursday said it would extend its "Good 'Till" price-freeze program through Easter.
"The program we introduced last fall was a huge success with our customers," said Joe Kelley, chairman, president and chief executive officer, Marsh.
"From October through December 2011, Marsh shoppers bought nearly 10 million of their favorite items and saved almost $6 million."
Marsh said it plans to offer the Good 'Til programs four times a year, freezing prices on many grocery items for at least three months.
The current Good 'Til program extends applies to "thousands of items across all departments," the company said, including meat, produce, deli, bakery, seafood, dairy, frozen foods, and health and beauty care.
The extended price freeze follows similar prize-freeze extensions at other regional chains, including Weis Markets, Sunbury, Pa.; and Wegmans Food Markets, Rochester, N.Y.