INDIANAPOLIS — Marsh Supermarkets here is the exclusive supermarket partner of Project 18, a program it developed with the Peyton Manning Children’s Hospital and Ball State University to fight childhood obesity.
“Project 18 Approved” shelf tags identify better-for-you kid-friendly products throughout Marsh stores. Canned fruit, frozen entrees, vegetables, granola bars, and salty snacks are among the categories analyzed.
In the granola bar category, for instance, products can have no more than 35% of calories from total fat and have no more than 10% of calories from saturated and trans fats combined.
Along with shelf-tags at Marsh, the initiative includes: “Project 18 MVPs,” local high school students honored for serving as role models for younger children in the community; community wellness events, Project 18 walks; a school curriculum; and The Project 18 Mobile Van.
The program is named after famed Indianapolis Colts’ quarterback Peyton Manning, whose team number is 18.
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