GRAND RAPIDS, Mich. — Meijer here has signed an agreement to license the Test & Learn Management System from Applied Predictive Technologies (APT), Washington.
According to APT, the system can help retailers determine the impact a management program will have on key performance measures such as sales, profits and market share. It can also help determine whether a program will have a bigger impact on some locations than others.
Meijer chose to license the system after a four-month pilot found that the software suite “allowed the chain to quickly and efficiently make better decisions and drive significant bottom-line value,” said APT.
Other retail companies have used APT’s systems to support such areas as marketing, merchandising, capital expenditures and operations, said APT.
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