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Meijer Solicits Awkward Photos

GRAND RAPIDS, Mich. — Meijer shoppers are sharing their most awkward photos for a chance to win a year’s worth of free tuition (up to $20,000) this back-to-school season.

GRAND RAPIDS, Mich. — Meijer shoppers are sharing their most awkward photos for a chance to win a year’s worth of free tuition (up to $20,000) this back-to-school season.

Participants in the Dr. Pepper-sponsored contest can upload their photos through Saturday.

“There are more than 1,200 photos already posted and over 370,000 fans following the contest, which clearly demonstrates that emerging media provides an effective avenue to engage our customer of the future in both a fun and strategic way,” said Kevin Brown, chief marketing officer for Meijer, in a statement.

On Sept. 4 the top 10 finalists will be posted on the contest page and Facebook fans will vote for the winner throughout the week.

TAGS: Marketing