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Michaelson Joins GreenLine as CEO

PERRYSBURG, Ohio — Produce supplier GreenLine Foods here said it has named retail veteran Steve Michaelson as its new chief executive officer.

PERRYSBURG, Ohio — Produce supplier GreenLine Foods here said it has named retail veteran Steve Michaelson as its new chief executive officer.

Michaelson most recently was chief marketing officer and senior vice president of own brands at Minneapolis-based Supervalu, a post he left several months ago, and before that he had been CEO at New York-based FreshDirect, the online grocery concern. Previously, he had been with Wegmans Food Markets and Weis Markets.

“Throughout my retailing career when I have made produce more convenient and easier for customers to use, the organization has been rewarded with increased sales," Michaelson said it a prepared statement.

GreenLine specializes in providing value-added green beans and other produce to retail and foodservice customers.