NEW YORK — In a study of digital print-at-home coupons, Knowledge Networks here found 46% of redeemers were prior non-buyers of the product, compared with 34% for traditional print FSI coupons. Moreover, 77% of redemption volume for digital coupons is incremental, vs. 68% for print coupons. On the other hand, digital coupons yield a lower return on investment due to their higher redemption rates and the historically lower distribution costs for print FSIs, the study found. Overall, digital ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.