WASHINGTON — Most U.S. grocery retailers and mass merchandisers with more than $5 billion in annual sales are sharing store sales and other data directly with their suppliers free of charge, according to a new white paper released yesterday by the Grocery Manufacturers Association here. The “Retailer-Direct Data Report” also identified more than 30 business benefits that can result specifically from using retailer-direct data in business planning and forecasting. Among these benefits are ...

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