NEW YORK — The National Advertising Division of the Council of Better Business Bureaus has determined that General Mills took appropriate action when it discontinued advertising claims that were challenged by Campbell Soup Co. as being misleading. The claims at issue included: “The Better Choice. Better Taste. Better For You. Better For The Environment”; “Progresso Soup stands for superior quality and is the better choice for consumers who insist on great taste AND health”; “Superior quality ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.