LONG BEACH, Calif. â€” Celebrity chef Jamie Oliver, best known for the TV series, The Naked Chef, has called upon supermarkets to take a more active role in encouraging people to eat healthier.
Supermarkets should appoint "food ambassadors" to explain to customers how they can prepare local, fresh and seasonal foods, Oliver said at a conference here, reported on by CNN.
Advocating an overhaul of this countryâ€™s food system, Oliver also said food companies should make education a central part of their business, and that food labeling should be improved to accurately warn people about unhealthy food. He called Americaâ€™s current food-labeling system a â€śfarce.â€ť
Oliver will star in an upcoming ABC series in which he promotes eating local, healthy food as a way to fight obesity. Poor decisions about what to eat are shortening life spans and increasing health care costs, he said.
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