WASHINGTON — Starting April 1, 2011, manufacturers will use “reason code 36” in communications with retailers to indicate that reimbursement payment is being denied for coupons that have been identified as counterfeit, the Grocery Manufacturers Association here announced Friday. Reason codes have long been used by manufacturers to notify retailers that coupons submitted for reimbursement have been denied payment for a variety of reasons. As a tool to track, manage and prevent the use of ...

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