SCHAUMBURG, Ill. — A new study of home and personal care shoppers across 22 categories hopes to show marketers how to keep consumers from trading down in their brand purchases, according to the Nielsen Co. here. “As a CPG [consumer packaged goods] marketer, you don’t want to get it wrong in the fleeting nanosecond of purchase decision,” said David Parma, global head of Nielsen Consumer Research. The study identified five shopping modes it called “indifferent auto-pilot,” “blinkered ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.