SAN ANTONIO — H.E. Butt Grocery Co. has expanded its private-label sports drink line with the introduction of a sports/energy drink. Marketed as the only sports drink infused with energy, H-E-B Quench Plus Energy contains B vitamins, caffeine and taurine. It is available in 8-ounce bottles in Fruit Punch and Lemon Lime flavors. “Let H-E-B Quench Plus Energy take your game to the next level,” H-E-B writes in promotional materials. Quench Plus joins H-E-B Quench, a traditional sports drink, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.