ORLANDO, Fla. — High-income consumers (greater than $100,000 annually) spent 18% more at dollar stores in the second half of 2008, vs. the previous year, revealed the Nielsen Co. earlier this week at its Consumer 360 conference here.
Mid-income consumers (between $30,000 and $99,999) purchased 6% more at dollar stores and low-income consumers (below $30,000) 8%.
An estimated 65 million Americans shopped at dollar stores in 2008. Their purchases spurred the most dramatic growth in categories including frozen prepared food, non-carbonated soft drinks, prepared food, dried vegetables and grains, and pasta.
“With more shoppers having positive experiences at dollar stores, there is a significant opportunity for dollar stores and CPG manufacturers to build loyalty and expand into new product categories, such as food and beverages and select health and beauty care,” said Jeff Gregori, vice president of retail service, Nielsen, in a statement. “There is also a potential growth opportunity in exploring dollar store private-label offerings in both edible and non-edible products.”
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