WASHINGTON — The National Retail Federation here has launched a Mobile Retail Initiative to offer best practices and learning opportunities for retailers pursuing mobile-phone based commerce. This retailer-led initiative will help the industry leverage existing and emerging mobile technologies to enhance the shopping experience and improve internal business processes. “Mobile has great promise for bringing major, positive changes to the shopping experience, payments, marketing and other ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.