CINCINNATI — About a third of the $48 billion worth of loyalty rewards points and miles Americans accumulate each year go unused, according to a report from loyalty-marketing firm Colloquy, based here. The study, titled 2011 Forecast of U.S. Consumer Loyalty Program Points Value, notes that the retail industry, which makes up 40% of loyalty memberships, accounts for a fourth of the total reward value, at $12 billion in value. The financial services sector accounts for $18 billion in annual ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.