SCHENECTADY, N.Y. — Price Chopper Supermarkets is using Facebook to promote its new partnership with Campbell Soup Co.’s e-Labels for Education program.
The Facebook page includes a designated area where shoppers can learn more about and register for the program.
Price Chopper is among four retailers (Kroger Co., ShopRite and Safeway are the others) in the U.S. that offer e-Labels, an electronic version of “Campbell's Labels for Education,” which awards points for qualifying product purchases.
Points can be redeemed for items ranging from scissors to gymnastic beams. Accumulating points offline requires participants to remove UPC labels from participating products and mail them in for redemption.
E-Labels are much easier to obtain. Shoppers simply enter their loyalty card number and designated school at elabelsforeducation.com. Every time they purchase a participating item, their school automatically receives 1 point. Select products earn 5 points.
Shoppers get 100 Bonus Points automatically just for registering.
The program got its start at Kroger in the fall of 2008. It rolled out at Price Chopper this school year.