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Procter & Gamble Purchases The Art of Shaving

Procter & Gamble Co. purchased the high-end male grooming brand, The Art of Shaving, which owns 36 stores and sells products in department stores.

CINCINNATI — Procter & Gamble Co., here, purchased the high-end male grooming brand, The Art of Shaving, which owns 36 stores and sells products in department stores.

The purchase of this Miami-based company is another step in the two companies' existing relationship. In 2007 they joined together to create a $150 Fusion Chrome Power Collection Power Razor to accompany a $100 manual version.

The most recent move is said to broaden P&G's strong portfolio of male grooming products, epecially in the high-end segment. The Art of Shaving is not P&G's first acquisition of a shaving brand; the company acquired Gillette Co. in 2005 for $57 billion.

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