NEW YORK — Later this month the 2011 “Product of the Year” stamp will appear on supermarket items selected as most innovative by a TNS Global Market Research panel of 60,000 American shoppers. The red seal will also be used in advertising and on in-store displays.
Winners were announced at a dinner here on Tuesday night. They include M&M’s Pretzel Chocolate Candies; Lean Cuisine Market Creations; Buitoni Riserva Frozen Complete Meals for Two; Recipe Inspirations spices from McCormick & Co.; Jimmy Dean Hearty Sausage Crumbles; Olivari Mediterranean Olive Oil; Lipton Brisk iced tea; Temptations MixUps Treats for Cats; and Greenies JointCare Treats.
Nonfood winners are Pantene Pro-V Customized Solutions products; Pampers Cruisers & Swaddlers; Speed Stick Stainguard antiperspirant deodorant; Gillette Fusion ProGlide Power Razor; Air Wick Air Freshener; Lysol Healthy Touch No-Touch Hand Soap System; Raid Max Bug Barrier; Listerine Zero mouthwash; Aquafresh Iso-Active Whitening toothpaste; MD Lash Factor Eyelash Conditioner; No!No! Hair 8800; and U by Kotex feminine products.
"Shoppers are willing to trust their peers when it comes to trying new products that provide great value," said Herb Sorensen, TNS scientific adviser for global retailer and shopper practice, in a prepared statement. "The Product of the Year seal is a giant recommendation to consumers, by consumers."
