WEST SACRAMENTO, Calif. — Raley’s here has implemented Apollo Space Optimization products from Aldata, Atlanta, to develop schematics and planograms for shelf space.
The chain, which operates 133 stores in California and Nevada, is deploying Apollo micro space planning, automated optimization, planogram database and Web publishing solutions. The systems develop plans that are specific to each store configuration and allow for the addition, removal and modification of products on a month-to-month and store-by-store or cluster basis.
“Category management used to be a cumbersome, mostly manual process that was ultimately left to the individual stores or merchandising teams to interpret and implement from the most common size schematics. While sufficient at the time, it was not a precise method for merchandising,” said Rick McGill, schematic manager for Raley’s, in a statement. The Apollo applications are “easy to use and easy to understand and have had a significant impact on our business,” he added.
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