WEST SACRAMENTO, Calif. — Raley's here has become the latest retailer and the first in California to incorporate the NuVal Nutrition Scoring System in its stores. The rollout includes all 124 Raley's, Bel Air and Nob Hill Foods locations.
Established in 2008, NuVal assigns a score between 1 and 100 to a wide range of fresh and shelf-stable products, factoring in more than 30 nutrients and other ingredients. The higher the score, the healthier the item, according to the system. Labels also call out attributes like "gluten free" and "good source of fiber."
With the incorporation of Raley's, NuVal is now the labeling system of choice in more than 1,500 grocery stores nationwide. Several competitors exist, like nutrition iQ and Guiding Stars, and mainstream retailers have steadily added these systems in their stores to make healthy shopping easier for customers.
"We know that many of our customers are looking for more healthful food choices, but nutrition labels can be confusing and difficult to decipher," said Michael Teel, Raley's President & CEO, in a statement.