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Ralphs Doubles Fuel Promotion

LOS ANGELES — With fuel costs sky high, Ralphs Grocery here is partnering with Shell to offer a double points promotion to help customers earn savings on fuel.

LOS ANGELES — With fuel costs sky high, Ralphs Grocery here is partnering with Shell to offer a double points promotion to help customers earn savings on fuel.

Starting on May 2, Southern California-area customers will earn double points on qualifying purchases at Ralphs when they buy fuel at participating Shell locations.

When customers purchase fuel at a participating Shell station, they are prompted to print a receipt with the double points offer. When they bring this receipt and their Ralphs rewards card to buy qualifying groceries at Ralphs, they'll receive double points at the checkout that can be redeemed for fuel discounts at participating Shell locations. The double points offer ends on Aug. 31, 2011.

"Our double points promotion can help customers earn rewards even faster during this summer," said Mike Donnelly, president of Ralphs Supermarkets, in a statement. "We want to give our customers in the Southern California-area more convenient ways to save on fuel. Now the fuel discounts can add up more quickly, helping our shoppers fill up their tank for less more often."

TAGS: Marketing