Reasor's Selects Price Optimization System

TAHLEQUAH, Okla. — Reasor's, a 15-store chain based here, has selected the Retail PriceStrat price modeling and optimization system from KSS Retail, Florham Park, N.J.

Reasor's will use the system to model, forecast and optimize regular and promotional pricing.

"We see price optimization as a strategic tool that will ensure that we are offering our customers competitive prices on the items that matter most," said Jeff Reasor, chief executive officer of Reasor's, in a statement.

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