LAS VEGAS — Retailers who heave a sigh of relief after a product recall ends may be celebrating prematurely, a food safety researcher told a workshop audience here yesterday.
"In the short term, although major food safety incidents have a significant impact on consumer behavior, sales of the product typically rebound to normal levels in four to six weeks," Dennis Degeneffe, a research fellow at the Food Industry Center at the University of Minnesota, said. "But there appears to be long-term eroion in consumer attitudes, and that's what we'll be seeking to quantify into the second and third years after a recall," he noted.
Degeneffe made his remarks during a session on food safety as a global issue at NGA's annual convention.
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