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Report: Fresh & Easy Plans HBC Revamp

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here is reported to be planning a major cut of its health and beauty care offering down to one aisle in a chainwide re-merchandising effort.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here is reported to be planning a major cut of its health and beauty care offering down to one aisle in a chainwide re-merchandising effort.

Poor HBC sales performance is cited as the reason behind the HBC cut, according to a Fresh & Easy Buzz blog post on Tuesday.

The report said the Tesco-owned chain is expected to reduce space allocation for HBC by 40% with re-merchandising completed by mid summer. Bulk candy and packaged cookie and snack food items are slotted for the freed-up HBC space, the report stated.

The blog report also said that Frito-Lay will be prominently featured in the snack chip assortment and two aisle end-caps, which will become available as a result of re-merchandising, will be used to merchandise vitamins, dietary supplements and energy bars, according to Fresh & Easy Buzz sources.

Fresh & Easy did not return an SN call for comment.