BENTONVILLE, Ark. — Wal-Mart Stores here is reportedly testing a virtual makeup mirror in a 90-day trial at 10 stores in various locations around the country, according to StoreFrontBacktalk, a technology blog.
The technology uses IBM, Sprint and EZface to allow shoppers to test makeup virtually by taking a photo and scanning barcoded cosmetics that are applied to the image. Shoppers can save their image and email it to themselves.
The report said Wal-Mart has positioned four units of the virtual mirror in each store. Stores are located in Maryville, Mo.; Emporia, Kan.; Decatur, Texas; Fishkill, N.Y.; Hamilton, Ohio; Sioux Falls, S.D.; Amherst, N.H.; Pembroke Pines, Fla.; Payson, Ariz.; and Livingston, Texas, according to the report.
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