FRAMINGHAM, Mass. — Retail demand intelligence (RDI) was described as the most pressing technological investment issue currently facing retailers in a new report from IDC Retail Insights here.
Retailers are not only implementing advanced demand-forecasting tools, but are using RDI as a foundational retail technology, tightly integrated with retail planning systems, supply chain applications and customer selling systems, said the report, “Vendor Assessment: Retail Demand Intelligence Vendor Maturity.”
"Retailers need a single platform that drives planning across business functions,” said Leslie Hand, research director, IDC Retail Insights. “Without this, they lack a single version of the truth and planning processes are disconnected. Technology, in the form of integrated planning applications, is now available that can help retailers improve top-line and bottom-line results."
Read More of Today's Headlines