ORLANDO, Fla. – Consumer commitment to sustainability varies by market, making it necessary for retailers to play an educational role in some cases, said Al Plamann, president and chief executive officer, Unified Grocers.
“In Southern California, it’s slow to catch on,” he said during a panel discussion at the Food Marketing Institute’s Midwinter Executive Conference here. “We’re trying to work with our retailers to educate consumers, given the diversity in this market.”
He said sustainability isn’t always a priority for Hispanic customers in that market, partly for very practical reasons. “Consumers in Hispanic stores often carry 30 or 40 plastic bags for large families, “ he said. “It would be difficult for them to bring that many reusable cloth bags.”
Plamann spoke as part of a panel on sustainability that accompanied the presentation of a major new report by Coca-Cola Retailing Research Councils worldwide. The report provides insight and case studies.
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