ROSEMONT, Ill. — Supervalu, Kroger and Ahold's Stop & Shop/Giant Landover received marketing awards at the LEAD Marketing Conference held here Oct. 11-13.
Supervalu, Minneapolis, received the 2010 IBM LEADER award for Excellence in Shopper Engagement for developing a more unified and less cluttered look and feel in its Center Store departments using design and graphic elements that make it easier for shoppers to navigate the aisles.
Stop & Shop/Giant Landover, Quincy, Mass., also received the 2010 IBM LEADER award for Excellence in Shopper Engagement for its Scan It! hand-held device that enables shoppers to scan and bag their groceries while they shop and receive relevant coupons and promotions based on their purchase histories.
Kroger, Cincinnati, was given the 2010 IBM LEADER award for Excellence in Loyalty Marketing and Analytics for its loyalty program, which allows the company to segment its customer base and design customized offerings for the needs of individual shopper segments. D
Dryer’s Grand Ice Cream, Kraft Foods and PepsiCo also received awards.
The LEAD Marketing Conference was produced by the Shopper Technology Institute (STI), a new trade organization focused on technologies and solutions that engage shoppers and analyze their behavior. Its members are solution providers in the areas of loyalty, engagement, analytics and digital applications, as well as providers of research and insights. Associate members are retailers, wholesalers, manufacturers, and academics.
