PHOENIX — Three supermarket retailers have been named winners of the second annual national Retail Beef Backers Awards Program.
Sponsored by the Beef Checkoff Program, the awards recognize retailers’ commitment to outstanding beef marketing and merchandising programs.
Kroger Co., Cincinnati, Adam’s Hometown Markets, Cheshire, Conn., and Associated Food Stores, Salt Lake City, were presented 2008 Retail Beef Backers Awards here at the 2009 Cattle Industry Annual Convention and Trade Show, Jan. 31.
A third-party judging panel also took into consideration the retailers’ tie-ins with beef checkoff-funded programs such as Easy Fresh Cooking labels, Beef Training Camp, summer grilling promotions, the beef value cuts program, on-pack nutrition labeling and Hispanic marketing. Applicants were also judged on beef promotions independent of the beef checkoff that focus on increasing beef demand among their customers.
In addition to its other marketing activity, Kroger was cited for innovation with its “Sealed for Freshness” packaging program. “
The Retail Beef Backer Awards Program is one way beef producers can show their appreciation to retailers for the exceptional work they do to increase beef demand,” said Jim Henger, executive director of channel marketing for the National Cattlemen’s Beef Association, which contracts to manage retail programs for the Beef Checkoff.
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