TYLER, Texas — Retailers are increasingly using social media to create personal relationships with shoppers. Brookshire Grocery Co., Dorothy Lane Market and Price Chopper Supermarkets are among those encouraging shoppers to follow store activities on blogs, Facebook and Twitter. Brookshire’s Facebook page combines store events and household tips like “How to Clean with Vinegar” and “Healthy Snacks for Kids” with comments from workers and shoppers. A recent post from “Marilyn,” a store ...

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