WELLESLEY HILLS, Mass. — Roche Bros. Supermarkets here, which operates 15 Roche Bros. stores and three Sudbury Farms outlets, has launched several new Web-based and mobile shopping tools. The retailer’s online shopping site, Rochebros.com, now includes the use of smart search engine technology that identifies and notices customer habits and requests during their online shopping visit so that future searches become more accurate. In addition, visitors to the website can view store specials ...

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