ARLINGTON HEIGHTS, Ill. — Mariano's Fresh Market here, the Chicago-area outpost of Roundy's Supermarkets, has introduced the NuVal Nutritional Scoring System, NuVal said Thursday.
Milwaukee-based Roundy's plans to roll out the system to additional locations later this year, NuVal said. The system, developed in 2008 by scientists and doctors as part of a joint venture between private-label cooperative Topco Associates and Griffin Hospital in Derby, Conn., gives scores ranging from 1 to 100 to all food products based on their nutrient value.
Among the chains that have adopted the system are Hy-Vee, Price Chopper, Meijer Inc., and United Supermarkets. Last year Roundy's Wisconsin rival Skogen's Festival Foods rolled it out to its 13 locations.
At Mariano's, a new, service-oriented banner Roundy's is seeking to expand in Chicago, scores are posted on shelves and on signs throughout the store.
"Our goal at Mariano's is to help our customers shop well, eat well and live well," said Robert Mariano, Roundy's chairman chief executive officer. "We believe NuVal helps us achieve that goal by helping our customers find the nutritional value in more than 21,000 products on our store shelves."