MILWAUKEE — Roundy's here has asked its merchandising team to work on developing in-store surprises — "non-advertised specials that offer great values to customers and enable us to make some extra money," Bob Mariano, chairman and chief executive officer, said during a conference call to discuss financial results — the company's first as a public company. He said Roundy's plans to continue to invest in everyday pricing and to refine its promotional ...

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