WASHINGTON — An amendment that would allow for businesses to incentivize healthy lifestyles in the style of Safeway’s voluntary “Healthy Measures” program was approved by an 18-4 vote by the Senate Finance Committee as part of a health care reform bill.
A spokesman for Sen. John Ensign (R-Nev.), who co-sponsored the bill, referred to it as “the Safeway Amendment” according to published reports.
Safeway, Pleasanton, Calif., and its chief executive officer, Steve Burd, have advocated market-based solutions to health care though its Healthy Measures program and through the Coalition to Advance Health Care Reform.
Read More of Today's Headlines
