PLEASANTON, Calif. — Safeway is introducing Safeway Farms, a new private label brand for produce and meat. Safeway Farms' produce items include lettuces, baby carrots, salads in packages and bowls, and a vegetable medley, according to a blog post by Fresh & Easy Buzz. The vegetable medley will be available in a package ready to be steamed in the microwave. Safeway confirmed the new brand launch. "Safeway has enhanced the quality of many products. In order to ...

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