PLEASANTON, Calif. — Safeway has introduced Waterfront Bistro, a new frozen seafood line that includes shrimp, tilapia and halibut. About six items are promoted in this week’s circular. A 12-ounce package of tilapia sells for $6.99; halibut is priced at $14.99 for 12 ounces. The line also includes Waterfront Bistro cocktail sauce, two for $4. A Safeway spokeswoman declined to comment. The line comes as more retailers are showing interest in private-label frozen seafood. As reported, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.