PLEASANTON, Calif. - Safeway's year-old blog has a new name: "Today." The name will be customized to each banner: "Today at Safeway," "Today at Dominicks," etc. Another new element is that more Safeway employees are adding content to the blog, found on a link at safeway.com. Originally written by one person, known publicly only as “Kate,” the blog now gets posts from employees who specialize in certain departments. Bloggers are identified by first name only. There’s “Bob” from bakery and ...

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