AUSTIN, Texas — Beginning tomorrow, Whole Foods Market stores will become the exclusive distributor of new FEED 100 reusable shopping bags. Each bag purchased for $29.99 will help provide 100 nutritious meals to hungry school-age children in Rwanda through the United Nations World Food Program’s School Feeding Program. Whole Foods will not make a profit from merchandising the bags; instead, $10 from the sale of each will be donated to the feeding operation, with the remainder going to cover the costs of the bag and oversight of the program by the FEED foundation, officials said. The white tote is made of organic cotton and natural burlap, and collapses into its base so that it can be converted into a zippered rectangular pouch that features the FEED logo and the number 100. “Creating the FEED 100 bag was inspired by the need to take better care of children and the planet at the same time," said Lauren Bush, co-founder and chief executive officer of FEED Projects, in a statement. "Whole Foods Market and its savvy customers' commitment to caring for the planet by choosing reusable shopping bags, make Whole Foods Market the perfect place to introduce the new FEED 100 bag, which will enable WFP to provide millions of school meals to the children of Rwanda."
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